It’s now up over at Grantland:
Yet Jones’s most important contribution to football will be his association with the run-and-shoot. It was an offense he first encountered as a record-breaking quarterback at Portland State while playing for Darell “Mouse” Davis. The run-and-shoot was developed by Glenn “Tiger” Ellison.2 Sometime in the mid-1950s, Ellison stopped to watch a group of kids play backyard football. Instead of huddling and running off-tackle, as his team did, the kids played a free-flowing game. The quarterback ran around while his receivers improvised ways to get open. Ellison’s insight was to channel his players’ improvisational instincts into an offense that could be run at any level. The run-and-shoot was born.
Some years later, Davis refined Ellison’s insights into a few four-receiver formations and a handful of pass concepts, where each receiver had the freedom to run three, four, five, or sometimes as many as six different adjustments, based on how the defense played. One “play” in the run-and-shoot could become, on the fly, the equivalent of 20 or 30 plays in a traditional offense. “The concept of reading the coverage, nobody did it,” Jones told CBSSports. “Nobody in the NFL [in the late 1970s and early 1980s] allowed their receivers to read coverage. If you’re running a curl, you’re running a curl. That was it. There was no conversion.”
Read the whole thing.