It’s now up over at Grantland:
While many think the term “power football” describes an attitude or perhaps even a formation, coaches actually use it to refer to something more technical: the Power-O and Counter Trey run plays, which most coaches simply call Power and Counter, and which are foundational running plays in the NFL and college football.
Power and Counter are so effective because their very designs are forged from aggression. They’re deliberate melees built on double-team blocks, kick-out blocks, lead blocks, and down blocks, and preferably finished off by a running back who drops his shoulder and levels a defender or two before going down. And as this GIF shows, they can be things of beauty:
While football increasingly seems to revolve around quarterbacks who post gaudy passing stats in spread attacks, the inside running game remains the sport’s core no matter what offense a team runs. Let’s take a closer look at how Power and Counter were developed, why they work, and how teams are putting some new spins on some old plays.
Read the whole thing.